Tromsø IL has launched a groundbreaking football jersey featuring a QR code that directs users to a website exposing alleged human rights abuses in Qatar. The Norwegian club developed the shirt in collaboration with Amnesty International and a former migrant worker.

What's the aim of the shirt?

The jersey's QR code links to a website detailing the plight of migrant workers in Qatar, employed in building stadiums, subways, and other infrastructure. Tom Hogli, Tromsø IL's public relations officer, presented the jersey, stating, "By doing this, we hope to spark more discussions, more debate."

Why it matters for Tromsø IL

Tromsø IL accuses Qatar of "sportswashing" – using prestigious sporting events to improve its image while failing to address deeper issues. The club's initiative is partly inspired by former migrant worker Malcolm Bidali, who wrote about his experiences as a low-wage worker in Qatar. | Category | Description | | --- | --- | | Kafala system | A sponsorship scheme tying migrant workers to their employer | | Migrant workers | Approximately 90% of Qatar's population, often facing unworthy living conditions and denied pay |

What comes next?

Tromsø IL will debut the shirt in a league game against Viking FK, emphasizing that football and politics are intertwined. The club urges action, stating, "We can change this together. Stop sportswashing. Keep the game clean.